In particular, the company does not make any express or implied warranty as to the accuracy, fitness for a particular purpose, non-infringement, reliability, security, timeliness, completeness or freedom from computer virus in relation to such contents. Unless provided otherwise in this Disclaimer, the information on the and Gameday.Blog website is provided to you on an “AS IS”, “AS AVAILABLE” basis without any express or implied warranty of any kind and is provided for a general, indicative purpose only. Any use of or access to those third party websites or their products and services is solely at your own risk. The and Gameday.Blog website may contain links to third party websites which are not under the control of and Gameday.Blog These links do not indicate explicit or implicit any endorsement, approval, recommendation or preference of those third party websites or the products and services provided on them. Information presented is believed to be reliable but is subject to change at any time, and without notice. All reasonable efforts have been made to ensure that the accuracy of the content of and Gameday.Blog at the time of preparation. Fox’s broadcast of Super Bowl LIV, meanwhile, spurred $450 million in ad spending.Īll information on this site is intended for entertainment purposes only. CBS’ broadcast of Super Bowl LV earlier this month, for example, generated approximately $545 million in advertising from in-game commercials, according to Kantar, a tracker of ad spending - a record amount. The annual football showcase drives millions in ad revenue that can help make or break a fiscal quarter. Having ABC in the Super Bowl rotation may force a recalibration of financial expectations for the big media companies. Meanwhile, ESPN has woven elements from the broader Disney portfolio into the mix, like allusions to Marvel during the opening of a “MNF” game between the Kansas City Chiefs and the Baltimore Ravens.
#DISNEY MNF GAME SERIES#
The company has tried a series of “mega-casts,” or broadcasts of football games across several of the TV networks in its portfolio that are tailored for specific audiences. Although the NFL saw viewership drops this past season due to a surfeit of live sports broadcasts that had been delayed by the coronavirus pandemic, the games continue to draw some of media’s biggest audiences - the kind advertisers and distributors crave.ĭisney has campaigned for better terms for months. In an era when more viewers of linear TV are migrating to streaming venues, keeping football is viewed as critical, and the corporate suites of Disney, Fox, NBCU and ViacomCBS are as focused on renewing NFL pacts as the actual negotiators. Disney’s current deal with the NFL is slated to lapse at the end of next season, a year ahead of contracts with NBCUniversal, Fox Corp. ESPN’s rights to broadcast “Monday Night Football” are believed to cost around $1.9 billion per year, compared to $1.1 billion paid in the previous contract that ended in 2013. The NFL has in some cases sought to double the fees for such big-audience programs as NBC’s “Sunday Night Football” or CBS’ and Fox’s Sunday-afternoon broadcasts.
#DISNEY MNF GAME PROFESSIONAL#
Broad parameters of the pact, including the price increase for the rights and the number of years it will cover, could not be immediately learned.Īll the networks with rights to broadcast professional football are expected to pay significant hikes to keep the NFL on board. “We don’t negotiate through the media,” an NFL spokesman said, adding, “There will be no further comment.” ESPN declined to make executives available for comment. Sports Business Journal previously reported on the new terms. The two sides have not signed formal contracts, this person cautioned, and the pact could fall apart, but it’s widely acknowledged that the terms of a new agreement are in place. Walt Disney Company and the National Football League have reached a tentative agreement on a new rights deal that will keep “” at ESPN, according to a person familiar with the matter, and put ABC into the Super Bowl rotation for the first time in more than 15 years.
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